The Frayed Edges Of Good Taste In Watches — Has Kitsch Become Chic?

Gilles Lipovetsky is a famous French philosopher of aesthetics who, while recently talking to Spanish newspaper El País, said the following: “Luxury used to be the rarest, most beautiful, and the most expensive. Today it is also bad taste, ugly, vulgar, and even obscene.” But when does good taste turn bad? Let’s examine the fringes […]

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