Portrait – Yvan Arpa, Founder of Creative Brand ArtyA, Or The Manufacture of Emotions

Atypical careers in watchmaking are rare, if not exceptional. Most of today’s watchmakers work to the mandates of marketing and Excel spreadsheets and tend to be conventional and conformist. There are, however, some rare exceptions and Yvan Arpa, founder of ArtyA, is one of them. Flamboyant and unpredictable, unfiltered and out of the ordinary, just […]

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