Interview with Parmigiani CEO Guido Terreni on the Raison d’Etre of the new Toric: the Art of Dressing

Since taking over as CEO of Parmigiani Fleurier in 2021, Guido Terreni has leaned into the brand’s legacy as a maker of classic dress watches at the level of high watchmaking. Not by making a dramatic statement piece but by doubling down on refinement. Having reintroduced the Tonda, and picking up a GPHG award for it in 2022, Terreni turned his attention to the Toric, the golden-ratio proportioned flagship dress watch that was Michel Parmigiani’s first design.

The post Interview with Parmigiani CEO Guido Terreni on the Raison d’Etre of the new Toric: the Art of Dressing appeared first on Quill & Pad.




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