The Golden Age of Rolex Movements Part III: Branding vs. Breakthroughs in Recent Years – Reprise

The last two decades have witnessed regular Rolex engineering advances, often in plain sight and in rapid succession. Despite these developments, Rolex remains a brand defined not by movements but by continuity, model families, and the Rolex image itself. Tim Mosso thinks that the root of Rolex’s soft-pedaled reputation for movement virtuosity lies in the company’s own branding strategy. That and more in this third installment of Rolex’s history of movement technology.

The post The Golden Age of Rolex Movements Part III: Branding vs. Breakthroughs in Recent Years – Reprise appeared first on Quill & Pad.




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