Reissue Overload — Why Do Watch Brands Keep Looking To The Past For Good Design?

Watchmaking is a field steeped in tradition. Big brands pride themselves on boasting centuries of heritage. At the same time, the mechanical watch is, largely, declared technically obsolete in 2024. So it seems only natural that watch brands look to the past for design inspiration. Almost every major brand now has one or several reissue […]

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