How Swatch Saved the Swiss Watch Industry

Swatch stands as a testament to innovation, resilience, and creativity within the watch industry. Born out of the ashes of the Quartz Crisis, Swatch both saved the Swiss watch industry from obsolescence and revolutionized it through its groundbreaking approach to design, manufacturing, and marketing.

The post How Swatch Saved the Swiss Watch Industry appeared first on Quill & Pad.

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