How Come Brands’ Most Expensive Offerings Usually Aren’t The Most Desirable?

Watch brands’ most expensive offerings are often awe-inspiring pieces, whether visually stunning, technically mesmerizing, or both. But at Fratello, we have found that they are usually more of a cognitive tour de force than actually desirable. I admire a ceramic open-worked Royal Oak with a flying tourbillon, sure. But if I had AP money, I […]

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