From emperors to astronauts — the colourful history of Raketa

Despite what some marketing departments would have you think, there’s almost never such a thing as a centuries-old watch brand with an unbroken history. Whether it’s a change of ownership, bankruptcy during the Quartz Crisis, or a pivot to an entirely different technology, consistent survival as a watch brand requires adaptation. Raketa don’t come up … Continued

The post From emperors to astronauts — the colourful history of Raketa appeared first on Time and Tide Watches.

The post From emperors to astronauts — the colourful history of Raketa appeared first on Time and Tide Watches.




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